Not sure what Asos size you are? Introducing Asos Size Tape

I signed up for this months ago...  Probably 4 to be exact.  Had totally forgotten about it til it popped up in my mailbox this afternoon.

The tape measure works on a colour code system so you "shop by colour" and not size.

The colours correspond to certain sizes as below:

I've always bought UK 6 from Asos, but my measurements come out to a 10 for the bust, and 6-8 for hips.  And what size do they recommend for a dress if my top is 10 and my bottom is 6-8?

These tape measures also come in Maternity sizing and Curve sizing but no Petite.  You can still request one here.