Firstly, because their quality is pretty good for their price point.
Secondly, their price point.
Thirdly, their sizes haven't strayed into 'vanity sizing' territory so most of the time I actually fit a 6.
Fourth, for the rare times a size 6 actually is too big, they have a size 4 which is tiny beyond tiny.
Fifth, they have free shipping and their online shopping and delivery processes are so easy!
I can normally be found over at asos.com but on the rare occasion I buy from an Australian retailer, most of the time it will be Forever New.
At the moment they are having a further 30% off their sale stock, so I picked up a few items I've been eyeing.
Bella peacoat - $48.97
Beth Raglan tops - $17.47 each
Sequin sweat top - $34.97
They had website issues this morning I assume due to the high volume of traffic but it's been better this afternoon.